In a store, everything is designed to make you get attracted to things and trigger you to purchase. Marketers use marketing tricks to make you spend more. They use even the sense of smell, sound, and sight.
If you walk into a store, especially during the festivals like Christmas, you would have noticed that you are greeted with festive decorations. You will hear music that warms your heart and you smell the sweet scent. You find everything to be overwhelming, making you spend more.
Let’s have a look at the most popular ones you have yet to see in a store.
Marketing tricks that make you spend more
Huge “sale” signs in their windows
This is a common marketing trick you will see in stores. When stores put huge sale signs in the windows, it attracts your eyes to enter the store and look for products even though you have never intended to buy them.
You may buy something on sale or you may buy something at full price. Either way, they will get you inside and make you spend money. Through this, the stores will make you come back again and again.
Sales and deals
We all love a good deal and most probably, the only reason we buy something is just that it is on sale.
Even online stores do the same thing on their websites, through free shipping on orders of a certain value. By doing them, they know that there is a good chance we will go back and add more to our cart if it means we can get that shipping cost knocked off.
To make festival shopping more affordable, shopping for deals and sales is actually a great way.
You have to be careful so you don’t wind up with a whole bunch of stuff you don’t need because of deals you “couldn’t pass up.”
If you spend extra money to save money while checking items off your list, that defeats the purpose of a sale, so the best way to save money on something is to not buy it in the first place.
The design of the store
Customers are more easily swayed to grab a few extra items while they go to the fitting room to try on clothing. Most stores will keep the clearance section as far away from the front as possible since customers are more likely to completely bypass full-price items if they spot steep discounts first.
They use confusing layouts. So every time you venture to the store, you will find yourself perpetually confused. They work entirely hard to make sure that you have no idea how to locate your very favorite product.
For example, supermarkets relocate their products around the store to make sure their customers get lost. When they struggle to find what they came in to buy, customers can’t help but scan the freshly-redesigned shelves. That’s when the marketing magic happens.
So that people would end up with three additional products that they didn’t even think about before stepping into the shop.
Rearranging the store makes you spend more money, enough money for supermarkets to invest in this technique on a regular basis. If you do not want to fall for this trick, then start your shopping in the middle of the store retail.
This is one of the marketing tricks used in stores. You may be confused about why bright colors are used in stores. It is actually to enhance the mood and encourage you to buy more.
Therefore most stores keep their brightest products up front. For example, the color red creates a sense of must act now. Stores use it to target impulse buyers a lot. All sales signs are red, and it’s not just a convention. The trigger they need is to buy from this store rather than that one, so sales signs are bright, urgent, and act-now red.
On the other hand, blue and green are calmer colors that are used by stores to attract customers. Sales are boosted indirectly by the color blue. This color is associated with calm, stability, and tranquility, which means it is a popular color for financial institutions.
Green associations are with the environment where ‘green’ is a one-word reference for the whole spread of natural, organic, and environmentally friendly. Businesses use it to appeal to similar audiences that align with similar interests even if there is no direct connection.
Music has the ability to affect our heart rates and moods. Slow music makes us shop longer by spending more time and more money.
During sales, stores use upbeat music to raise our excitement and encourage us to spend. And during the holidays, Christmas classics might make you more nostalgic and willing to buy things you didn’t plan to.
When high-tempo music is played, consumers will spend less time browsing because they move more quickly through the store. When slower music is played, customers spend more time browsing, which can lead to impulse purchases.
So when purchasing, you do need to be aware of the effects the music playing in a store has on your mood and should be able to control your purchasing behavior. These marketing tricks are also used in restaurants to make you eat fast or slow.
The smell also handles our emotions and memories. And scent marketing tricks are said to have raised 11% of sales. If a company can get us to associate a nice scent with their products, we’re more likely to buy them.
It involves using carefully chosen fragrances at different customer touchpoints. The right scent featured in your store builds a powerful, long-lasting link and communicates the brand identity. 75% of emotions that are generated every day are due to smell, which makes scent marketing critical in driving sales in-store.
Next time you’re in a store around the holidays, take a deep breath and see if you can smell peppermint and Christmas trees. And if you do, don’t let those smells cause you to spend too much.
Putting pricier items at eye level
Have you noticed a few items kept at eye level, or near the cashier when you wait to pay the bill? Just take an item and check the price, and you will notice it to be much more expensive. It is a marketing trick.
They keep those pricier items at eye level so that those are the first things you see and it will make you buy them. This is to make more customers end up buying more costly products.
Stores find placing their products at the key level to have a huge influence on the buying habits of their customers. For example, supermarkets display their fresh fruits and vegetables at the front of the store. In the center of the shelves, they would have placed big brands while the budget brands will be placed on the bottom shelf.
It is understood by the store retailers that the items placed at the eye level of customers have a high chance of boosting sales.
So when you are about to purchase just analyze the product price, brands, and quality to purchase the best product at an affordable price.
The trick of bulk pricing
As a customer, thinking of buying things in bulk seems to be a great way to save money. But is it really cheaper? The price of individual units tends to be lower when you buy a large amount of anything.
The more you buy, the less each unit will actually cost you. Although this seems like a sure way to get a deal, buying this bulk often costs people more than they know.
But it is not the best way to reduce expenses and get a bulk discount, but you need to be sensible about what to buy in bulk and when to use less or substitute for a cheaper product.
It is worth noting that bulk buying does make sense for many people, especially those with large households. But the practice has become so widespread that people are often buying bulk based on a price point, rather than the eventual use they will get out of a product.
Loyalty cards are one of the marketing tricks that makes you spend more. Stores use it to gain repeat customers with loyalty programs.
Many successful retailers offer loyalty programs with reward cards that allow customers to gain incentives from their purchases. When you use reward cards, you tend to spend more money at stores than you normally would.
These cards encourage spending by engaging shoppers by offering benefits and that becomes a reason to buy more products from the business.
For example, if you go to a clothing store, the loyalty program incentivizes spending by rewarding you with $10 off your next purchase with every $100 you spend at the store. This will encourage you to spend more money to reach your next reward. So instead of buying what you need, you will try buying things to get your rewards.
Essential items will be in the back
There is a reason why the essential items that you really want are kept at the back of the store. You have to walk through the entire store to get those milk, meat, cheese, and similar items.
You have to walk down various aisles to get to them and to get back to the registers in the front. When you do this, you get exposed to a bunch of store inventory. You will be looking at enough stuff in the grocery store that you’ll probably buy something else other than what you really want.
To avoid this, you need to make a list of what actually you need to stick to. And just focus on it and do not fall into the trap of marketing tricks.
Buying small bills
Will you buy one item for $100, or will you buy 5 items for $100? Obviously, you will choose the second option.
People are actually more likely to spend $100 when they get broken up into small bills. People instead of carrying a single e $100 bill, will carry small bills worth $1, $5, $10, and $20.
This is why magazines and candy are at the checkout lines. When you take a candy, it costs a dollar or a little over that, sometimes less than a dollar.
When you spend $0.75 for a candy bar, you don’t really feel like you are spending any money. However, you likely won’t break $20 to buy that candy bar.
Stores know this and that’s why they only put these items at the checkout line. You’re going to spend the money anyway so why not spend an extra buck? That’s a buck you probably wouldn’t have spent with $20 in your pocket if you had seen that candy somewhere else in the store.
A customer’s desire of making a purchase is influenced by many factors and one of them is the price tag.
Just notice that the price of more expensive items would be written without a comma as a thousand-separator. This is to make the number look shorter and not so intimidating to a customer from a psychological point of view.
Retail employees who are aware of this trick will write “1500” on a price tag, and not “1,500.” when customers look at price tags with commas consider it to be more expensive. So, they are more likely to be put aside than an item that doesn’t have a comma in its price.
Also, tags that end in “9,” “99” or “95” make items look cheaper than they really are. If you take a product and find the price to be $99, you will find it cheaper. But if it is $100 dollars you see it is expensive but the fact is there is only one dollar difference.
This is also because people read from left to right, so they are more likely to register the first number and make an immediate conclusion as to whether the price is reasonable.
Marketing tricks are actually implemented by the stores to get more sales. In their point of view, it is the way to get customers to do more purchases.
But if you are a person who wants to save money and carry life within a budget, it is best to know these tricks and be away from them. Falling into these traps can make you spend more. Before you go out to a store, be clear on what you really want to purchase, and try controlling your temptation to buy things that attract you.
Being clear on what you really want can help you save a lot of money.
Follow us on FACEBOOK.